Online
Presence
Definition
The digital representation of a business. Including and not limited to, website(s), online directories, social media profiles and user-generated content.
Why is an online presence important?
An online presence is important because it exists whether or not it is controlled by the business or individual.
Harnessing an online presence for your business provides three major advantages. Firstly, communication. Allowing seamless communication with customers, clients and stakeholders. Secondly, automation and simplification of business activities. Things like customer service and marketing can be automated to save time and money. Thirdly, control. An online presence is important because it gives business owners control over their data and gives customers and stakeholders confidence in the security of their information.